Who I am
I'm a product designer with over 10 years of experience working across fintech and healthcare. My journey started with architecture — I studied at art school, worked as an architect, lighting designer, and interior designer before discovering digital design through smart home interfaces. That transition felt natural: the same principles of creating spaces and experiences, just in a different medium.
I've spent my career turning complex systems into simple, intuitive experiences. I love diving deep into user problems, testing hypotheses, and seeing real impact. My process is straightforward: research, prototype, test, iterate. Good design isn't just about aesthetics, it's about solving real problems and making products work better for everyone.
I have a particular fondness for mobile applications. There's something satisfying about working within iOS guidelines and crafting user flows that feel effortless on a small screen.
Design is both my work and my passion. When I'm not designing, I'm exploring new tools and emerging technologies like AI and Web3 (I believe Web3 has a strong future ahead). I travel frequently, soaking up architecture and inspiration from different cultures and cities around the world.
